Affiliate Programs


Certainly, affiliate marketing programs have gained more fame in the world of online gambling. The productive subsidiary is equal to more income. Who are affiliated? Affiliates are people who make deals with online casinos to promote them. When these affiliates promote the casino brands, the casino earns income and the members also receive part of the revenue. Hence, different casinos have different ways they share the income they get from the players’ deposits. Casino affiliate programs use software that tracks the activities of the affiliates using individual links and banners.  These links give exact numbers for each of the affiliates. This way, the casinos will know how much the branches earned and if they are ready for payouts. Online casino affiliate programs make a big difference in the success of a casino.

How the affiliate system work:

If you are thinking about becoming an affiliate, then you need to know some key features of affiliate marketing as it relates to online gambling. There are various features to consider. This includes:

  • Sub-affiliation program
  • Bundling
  • Negative carryover
  • Payment models
  • Commissions
  • Reputation
  • Quality of the online casino

Indeed, you need to understand these terms and how they can affect your choices. Even more, there are many other things to look out for so don’t be in a hurry to join one.

Sub-Affiliation & Bundling

Earning a commission as an affiliate is good. However, earning commissions up to the sub-affiliate level is excellent. Not all affiliate programs offer such luxury so be on the lookout.


Many affiliates have multiple casinos under their care. So, if you chose to help market some casinos, bundling is not good for you. It means that even if you are doing great with one of the casinos, once the others are doing poorly, it will also affect your commissions. So, stay away from affiliate programs that support bundling.

The success of the casino

Well, affiliates usually work for new online casinos that need to break into the market. However, it is always good to stick with a brand that has a good reputation.  Look at the game providers, the operators, licenses etc. if everything is in place, it’s going to be a lot easier to sell. It’s also important to know what gambling licences a new casino has.

Payment Methods

Don’t just go in and start your work as an affiliate. Check first how you will receive your payment. Casinos have different methods of payment. So, look out for the ones that are safer, faster and convenient. In our casino reviews, we always list the payment methods.

Negative carryovers and bundling & Commissions

Indeed, you don’t want to get caught on the wrong side of any of these two concepts. They will surely drag you down like gravity. While negative carryover implies that your negative balance in the previous month will be carried into the next month until it is undone, Bundling is different. Bundling means that all the brads are tied together. Hence, if you have a negative account in one brand, it will affect the outcome of another brand.

It depends on you and what you want. Generally, the offer looks similar. However, some affiliate programs offer better deals and less strict terms. So, ensure that you take a closer look and make your choice.

Final words

Finally, affiliates should not join affiliate programs out of sentiment. So, make a list of your talking point and ensure that you pick an affiliate program that suits your interest. You may also be interested in our guides on payment options and gaming developers.

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